Enquirer Consulting Group

OBM Buyer Map

John Triscoli | OBM | October 2026

As of 14 Oct 2026

OBM makes flexible load management and energy analytics software for energy-intensive operations.

Its own site names its buyer groups as Bitcoin miners, HPC data centers running AI and other heavy workloads, and power suppliers serving high-power customers. Its miners page also describes its energy analytics platform as built for large energy consumers.

This map sorts those groups by type and size where a clean public count exists, and shows who usually makes the call in each.

Where the buyers sit

Counts are US firms, not sites, and are banded on purpose. A group with no clean public count says so rather than showing a number.

GroupOrganizations in the USUnder 20 staff20 to 99100 to 499500 or more
Electric power generation, transmission and distribution companies, where power suppliers sitabout 2,400about 1,300about 690about 270about 140
Data processing and hosting firms, where HPC and AI data centers sitabout 11,000about 8,900about 1,300about 650about 570
Bitcoin mining operatorsno clean public count
Other large energy consumers facing demand charges, a possible next groupno clean public count

US firm counts by industry code, banded deliberately.

Who usually makes the call, by group

Titles vary with size. At a small operator one founder holds most of these seats.

GroupWho usually decidesWho also weighs in
Electric power companiesVP of commercial or retail energy, head of large accountsCredit and risk leads, demand response or grid programs manager
HPC data centersVP of data center operations or head of energyCFO, head of infrastructure, site operations leads
Bitcoin mining operatorsCEO or COO of the mining companyHead of energy or power strategy, site managers, CFO
Other large energy consumersHead of energy or utilities, or the CFOPlant or facilities managers, procurement

What each group is weighing

GroupWhat moves the decision
Electric power companiesServing larger loads without taking on more credit exposure, and keeping the grid stable at peak
HPC data centersMeeting uptime commitments during grid events, and earning from demand response without pausing workloads
Bitcoin mining operatorsUptime, power cost per unit of hash rate, and the collateral tied up in power contracts
Other large energy consumersSeeing costs while they accrue, before the invoice and before a demand charge is set

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.

NameRoleCompanyWhereEmailPhone
Jnaneswar PanguluriChief Operating OfficerTechorbit, Inc.Irving, TXpj@techorbit.com+1 510 509 4229
Doug ColemanChief Operating Officer and Co-FounderRoebuck TechnologiesTampa, FLdcoleman@roebucktech.com+1 813 495 0655
Chris KoomeyMastering Innovation TogetherThorben ConsultingArlington, VAckoomey@thorben.com+1 703 635 0640
Mike McKenzieChief Operating OfficerSlicedHealthNaples, FLmmckenzie@slicedhealth.com+1 404 702 6766
Vimal J. GoyalChief Operating OfficerGotesoSan Francisco, CA+1 628 204 4495
Rana Vijaya Pratap SinghChief Operating OfficerEnormous Enterprise LLCRiverview, FLrana@enormousenterprise.com
Satheesh Chand RaaviChief Operating OfficerAroha Technologies, IncTampa, FLsatheesh@arohatechnologies.com+1 510 298 5112
Mark ShalhoubChief Financial Officer11:11 SystemsNew Yorkmshalhoub@1111systems.com+1 281 788 5623
Michael ButtsChief Executive OfficerBurtch WorksChicago, ILmbutts@burtchworks.com+1 630 740 3700
Alex LevranChief Executive OfficerElectrical Grid Monitoring, Inc.Los Angeles, CA+1 978 794 5100

Where to start

Go to power suppliers through the risk team

OBM's supplier offer includes daily settlement and reduced collateral requirements. That speaks to the credit and risk leads as much as to commercial, so a first conversation can start with exposure on high-power accounts.

Lead with uptime for data centers

For HPC and AI operators, the site's message is curtailment without pausing workloads. Operations leaders who own uptime commitments are the natural first contact, with energy and finance close behind.

Use the miner base as proof for the next group

OBM's mine management software already has a wide miner base and is built for sites of any size. That base gives a ready story when opening doors with other large energy consumers who face demand charges too.

Built from public federal business counts and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Ben Beattie, ben@enquirerconsulting.com.